These are the three most important things to IHOP. And so, we made it their tagline. Not just because it sounded like a hungry toddler banging silverware on the table, but because it allowed us to stick a butter knife in the ground and claim what we stood for. This campaign kicked open the door to a delightfully childish, eccentric universe for the brand to play in. A place where we don’t just flip pancakes, we flip expectations. Below are a stack of some of my favorites.