Left vs Right:
Dueling Love Song
Ten BBDO teams from six countries were invited to participate in a ‘YouTube Global Create-A-Thon’ based off of the Twix ‘Left vs. Right’ campaign.
With a deadline of just 48 hours and a budget of 10k, it was an effort designed to create agile content and learn what scores highest in “viewability” on YouTube. Below is what we created.