TODD RONE PARKER / Creative Director


Left vs Right:
Dueling Love Song

Ten BBDO teams from six countries were invited to participate in a ‘YouTube Global Create-A-Thon’ based off of the Twix ‘Left vs. Right’ campaign.


With a deadline of just 48 hours and a budget of 10k, it was an effort designed to create agile content and learn what scores highest in “viewability” on YouTube. Below is what we created.

*Be sure to listen with either your left or right earbud first, then listen with both.