TODD RONE PARKER / Creative Director

Mtn Dew Kickstart

This commercial is based on true events...

The spot launched just before the Super Bowl, “kickstarting” the whole event. Not only did it get people talking and tweeting, but it sold a ton of Kickstart and pushed the brand tone in an entirely new direction.

We made the spot even crazier on YouTube by allowing people to “touch stuff” in the room to unlock a fresh batch of hidden bonus videos.

A little peek behind the curtain on how this bad boy got made.