TODD RONE PARKER / Creative Director

Monte Carlo Hotel & Casino

Unpretentiously Luxurious

Monte Carlo’s Unpretentiously Luxurious campaign is a user-friendly guide to a Las Vegas resort where everyone can celebrate the true meaning of luxury. By contrasting sophisticated photography shot by renowned photographer Nadav Kander with interactive, word play headlines that pay homage to the property’s French Riviera roots, the campaign brings an approachable, irreverent sense of elegance to Monte Carlo.