TODD RONE PARKER / Creative Director


Thursday Night Football: It’s Serious Fun

The NFL had an ambitious plan to get new viewers by reaching out to casual football fans with something new and different that would get them excited about the game and the many rituals that come with it. And thus, the Serious Fun Guy campaign was born.

In addition to bringing in new viewers to watch Thursday Night Football, the Serious Fun Guy was tasked with a mission to get people to sign up forFantasy Football. TONS of people. ASAP!

Once the season started, The Serious Fun Guy unleashed his infectious childlike joy to get people excited about the Thursday Night Football match-ups.