TODD RONE PARKER / Creative Director

IHOP - IHOPS

Beer, Beer, Beer

When you have a name like IHOP, it’s only a matter of time until you come up with a glorious play-on-words like IHOPS. And then you relentlessly pressure your client to let you make said idea…so you can later toast each other with that idea.

Below are a series of videos we made downstairs at Droga for the launch of IHOPS. There’s even a BTS video that my friend, Alison Grasso, put together about the process of how we made the actual pancake beer with Keegan Ales.

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