TODD RONE PARKER / Creative Director

IHOP | IHOb

We flipped a letter and the internet flipped.

How do you get the world to care about burgers from a pancake house? With a healthy dose of planned controversy. To make people care about IHOP’s new burgers, even a little bit, we knew we had to do something drastic. So, we decided to awaken the country’s latent love for the brand by attacking something they held sacred. We pretended to change our name.

Introducing our new pancakes.

After the IHOb stunt, thousands of people told us to stay in our lane and “stick to pancakes.” 

So, we returned to the scene of the burger crime a year later and trolled all our haters…with a smile as big as our logo’s.