TODD RONE PARKER / Creative Director

KIA + Blake Griffin Dunk Contest

Millionaires don’t drive Kias, but maybe they could dunk over one?

We pitched this crazy idea and months later, it came to fruition. Little did I know, this would just be the beginning of our  journey working with Blake.

After the dunk contest we went to work and in less than 12hrs went live with this commercial.

Here's the LIVE broadcast as seen by most of the country.